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Top 6 Google Ranking Factors That Are The Most Important

@searchcyrus Google’s algorithm uses over 200 different ranking factors. Here’s the 6 most important ones. 6. Backlinks A backlink is when one website links to another website. Google sees each backlink like a vote. If a page has useful or valuable info, people will want to link to it. So the more links that a website has, the better, but the quality of those links matters too. 5. Page speed Google wants searchers to have a good experience when they’re browsing websites. Two things you can do to make sure people have a good experience on your site is to make sure your website loads fast and is optimized for mobile screens. 4. Page experience Google rewards websites with higher than average session durations. So the longer you can keep users on your website, the better. You can increase session duration by adding things like videos and internal links. 3. Trustworthiness Google has a principle called EAT which stands for Expertise, Authority, and Trust. Basically, how trust worthy are the people running the site? You can satisfy google eat by doing things like having a detailed about page, writing educational blog posts, and by building a reputation online, outside of your website. 2. On-page optimization This is how you structure your pages and keyword optimization. The keyword should be used in the URL and title tag of the page, because that’s the first place google checks to determine what a page is about. 1. High quality content Content is king. The more content you publish, the more traffic you can potentially get. But the quality of content is major key. Google will not rank your site on the first page for competitive keywords if your content is not better than the content currently ranking on page 1. #seo #seotips #seotipsandtricks #searchengineoptimization #searchengineoptimizationtips #contentmarketing #digitalmarketing #marketing #webdesign #webdeveloper #webdevelopment #squarespace #wix #wordpress #shopify #websitedesign #websitehacks #websitetips #blogger #bloggerlife #blogging #marketingdigital #marketingtips #marketingstrategy #seooptimization #googleanalytics #googleanalyticstips #businessowner #smallbusinessowner #entrepreneur #affiliatemarketing #localbusiness #website ♬ Astro Beat – Staysee

Google ranking factors

Google Search has an algorithm that uses over 200 different ranking factors when deciding how to rank websites in search.

Here’s the 6 most important ones.

1 .) content quality

It’s true, content is king.

The more content you publish, the more traffic you can potentially get.

But the quality of your content plays a huge role in how well you rank.

Google will not rank your site on the first page for competitive keywords if your content is not better than the content that is currently ranking on the first page.

2.) On-page optimization 

This has to do with how well you structure your pages and how well you optimize your pages for the keyword.

At minimum, you should use the keyword as the URL of the page and in the title tag of the page.

The URL and title tag is the first place Google checks to determine what a page is about.

3.) Credibility

Google has a principle called EAT which stands for Expertise, Authority, and Trust.

Basically Google wants to know how trustworthy and experienced the authors of the website are.

You can satisfy Google EAT by doing things like having a detailed about page, writing educational blog posts, and by building a reputation online, outside of your website.

4.) User experience

Google rewards websites with higher than average session duration.

The longer you can keep users on your website, the better.

You can increase session duration by adding things like videos and internal links to your pages.

5.) Page Performance

Google wants searchers to have a good experience when they’re browsing websites and part of that experience has to do with page performance.

Two things you can do to ensure people have a good experience on your site is to make sure your website loads fast and is optimized for mobile screens.

Google has a set of metrics called Core Web Vitals that quantify page performance, so it’s a good idea to make sure you’re passing the Core Web Vitals tests.

6.) Backlinks

A backlink is when one website links to another website.

Google sees each backlink like a vote. If a page has useful or valuable info, then people will want to link to it.

The more links that a website has, the better, but the quality of those links matters too.

Final words

Keep these 6 things in mind as you work on the SEO of your website.

Even though search engines have hundreds of different ranking factors, focusing on these six will help you be successful with your SEO strategy.


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