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How To Future Proof A Site Against Google Algorithm Changes

@searchcyrus Worried about google algorithm updates? Here’s some steps I take to create high quality websites that don’t get negatively impacted by any google updates. Google is releasing algorithm updates often in order to improve search results. Some of these updates result in some websites losing their keyword rankings and experiencing a decrease in organic traffic. This is because these websites are not following SEO best practices and they are using black hat tactics that go against Google guidelines, such as purchasing backlinks. This has resulted in a lot of SEO people and business owners to be worried about google updates. But as long as you don’t do anything that goes against Google’s guidelines, which they publish publicly online, then you have nothing to worry about. The most important thing you can do to avoid getting penalized by google is to always keep the user in mind whenever you’re making a change to your website. Your goal should be to provide the website user with as high quality of an experience as possible when they’re browsing your website. Don’t do anything that causes a negative experience for your website users. ##seo##seotips##seoblogging##seooptimization##searchengineoptimization##searchengineoptimizationtips##searchengineoptimisation##searchengineoptimisationtips##searchengineranking##searchengines##searchengineoptimizationtools##googlealgorithm##googlealgorithm2021##googlealgorithm2022##googlealgoupdate##googlealgorithmupdate##websitetips##wordpress##contentmarketing##digitalmarketing##marketing##organictrafficstrategies##organictraffic##seotipsandtricks##rankingongoogle##googlesearch##googlesearches##googlesearchresults##googlesearchconsole##googleanalytics##googleanalyticstips ♬ Storytelling – Adriel

Here’s 10 things you can do to future proof your website so that it survives every Google update, unscathed.

1.) Don’t buy cheap backlinks

Cheap links are spam links and they will do more harm than good.

I personally don’t usually include link building as part of my strategy unless it’s a competitive niche.

2.) Don’t try to trick or manipulate google

Google is improving it’s algorithm everyday to prevent people from manipulating search results.

A tactic that might work today, will probably not work forever.

It’s better to be white hat from the start.

3.) Optimize meta tags, often

Make sure to optimize the title tags and meta descriptions of all your pages on a regular basis.

A title tag that was written a year ago could be outdated by now.

4.) Avoid Keyword cannibalization

Make sure that no two pages on your website are targeting the same keyword. This is called keyword cannibalization.

Google will get confused if you have more than one page on your website targeting the same keyword.

5.) Publish content, often

Publish a lot of content often like blog posts and Youtube videos.

The only way to get more organic visitors to a website is by publishing more content.

Any SEO who tells you otherwise is lying to you.

6.) Create High quality content only

Never publish low effort content.

All of your content should be thoroughly researched and highly detailed, and all of your content should made by humans for humans.

7.) Forget domain authority

Don’t worry about domain authority, it’s a made up number that Google doesn’t care about.

Instead just publish lots of content.

The more high-quality content that you publish on your website, the more Google will see you as an expert in that industry.

8.) Do a lot of internal linking

This means that within your content, you should put lots of links to other content on the same website.

This helps keep people on your website longer, which makes Google happy.

And internal linking is a better use of time than backlink building.

9.) Keep content fresh

I suggest updating all of your content at least once a year.

There should be as little outdated content as possible on your website.

10.) Think about the user first

Whenever you make any changes to your website, you should think about whether that change is good or bad for the user.

Any decision that is bad for the user should be avoided.

Final words

These are some steps you can take to avoid getting negatively impacted by a Google algorithm update.

Google’s goal is for people to have a great experience when they’re browsing websites and they will keep releasing updates that work towards that goal.


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