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Home » SEO Case Study: 220% Increase In Clicks In 2 Months

SEO Case Study: 220% Increase In Clicks In 2 Months


Azalea Pools & Outdoor Living is a leading custom swimming pool builder and contractor serving the Triangle Area. With a focus on crafting luxurious pools tailored to their clients’ dreams, Azalea sought to enhance their online presence and attract more customers in their target market.

While they had existing SEO efforts in place, they were not achieving the desired visibility for their key keywords. Their ultimate goal was to grow their business and establish themselves as the go-to choice for custom luxury pools in the region.


Despite operating in a competitive market with numerous competitors vying for attention, Azalea faced several challenges:

  1. Limited organic visibility: The company’s website was not ranking prominently for crucial keywords related to custom pool building in the Triangle Area.
  2. Suboptimal website performance: While the website was functional, it lacked certain technical optimizations that could improve its search engine rankings.
  3. Inadequate local SEO presence: Azalea Pools & Outdoor Living needed to strengthen their presence in local search results to attract customers in the Triangle Area.
  4. Insufficient backlink profile: The website lacked authoritative backlinks, impacting its authority and visibility in search results.


To address these challenges and drive significant growth for Azalea Pools & Outdoor Living, our SEO agency, SearchCyrus, implemented a comprehensive strategy tailored to their needs.

Here’s an overview of the key tasks we performed on a monthly basis:

  1. Initial Audit and Analysis: Conducted a thorough 15-point manual audit to identify areas for improvement, ensuring the website met essential technical and optimization standards.
  2. Keyword and Competitor Research: Utilized industry-leading tools such as Ahrefs and Semrush, along with manual competitor analysis, to identify relevant keywords and assess competitor strategies.
  3. On-Page SEO: Optimized title tags, meta descriptions, headings, alt text, and other on-page elements to improve keyword relevance and user experience on pages such as their homepage, pool cost page and pool renovation page.
  4. Off-Page SEO: Implemented a strategic approach to building backlinks from authoritative sources, leveraging our portfolio of websites as well as social media, forums, and directories.
  5. Local SEO: Optimized Azalea’s Google Business Profile, focusing on increasing reviews and posting updates to enhance local visibility and attract customers in the Triangle Area.
  6. Technical SEO: Addressed site speed issues and other technical optimizations to improve overall website performance and search engine crawlability.


The implementation of our SEO strategy yielded remarkable results for Azalea Pools & Outdoor Living:

  1. Organic Clicks: Achieved a staggering 220% increase in organic clicks within less than two months, indicating significantly improved visibility and traffic from Google search results.
  2. Organic Impressions: Experienced a notable 168% increase in organic impressions, demonstrating enhanced visibility and exposure to potential customers in the Triangle Area.
  3. Keyword Rankings: Improved rankings for key keywords related to custom luxury pool building in Raleigh and surrounding areas, resulting in greater visibility and relevance in search results.


Through a strategic and targeted approach to SEO, SearchCyrus successfully propelled Azalea to new heights of online visibility and business success.

By addressing key challenges and implementing tailored strategies, we delivered tangible results that exceeded expectations, driving significant growth and establishing Azalea as a leader in the custom pool industry in the Triangle Area.

As partners in their journey, we are committed to continuing our efforts to further elevate their online presence and drive continued success.

Ready to Elevate Your Online Presence?

If you’re ready to unlock unparalleled growth for your business, partner with SearchCyrus – the trusted SEO consultant dedicated to your success.

Contact us today to discuss your goals, challenges, and how we can tailor a strategy to meet your unique needs.

Let’s embark on a journey to optimize your online presence and achieve remarkable success together.